Have you ever wanted to get your customers to be your brand champions?
The truth is every business has a handful of customers raving about the results they’re getting from your product or service. So why don’t more businesses capitalize on it?
The problem:
Written testimonials are a snooze fest. They’re skipped. And conversion rates are nowhere near what they could be.
Time to level up. Enter video testimonials.
What You’re About to Discover…
- Why Customer Experiences Are More Important Than Ever
- Video Testimonial Gold
- Science & Video
- The Process For Capturing Amazing Testimonials
Why Customer Experiences Are More Important Than Ever
Think about how you buy. You read customer experiences and testimonials. Hell, you do it right now. You wouldn’t be on this page if you didn’t want to learn more about video testimonials.
Customer experiences are paramount in the modern buyer’s journey.
In fact, 88% of consumers trust online testimonials as much as a recommendation from friends or family.
That’s huge.
But what most businesses don’t realize… Written testimonials just don’t cut it anymore. Sure, they’re good. But they’re not converting like they should. Video testimonials are in a league of their own.
Here’s why…
Video testimonials bring your customer experiences to life.
Video testimonials put a face and a voice to all of those glowing reviews. Customers can clearly see the enthusiasm and emotion as they tell their story.
As your potential customer watches and listens, it’s not just the words that are converting them. Video testimonials bring a level of relatability that text could never achieve. It’s as close to a personal recommendation as you can get without being in the same room.
Video Testimonial Gold
Video testimonials are by far the most used and effective type of marketing video. 39% of video marketers created testimonial videos in 2024 alone. That’s the highest number of any type of marketing video content.
But it’s not just a fad. Video testimonials are hands down the most effective marketing content for a reason.
Business marketing experts know video customer testimonials are gold. That’s why when businesses use tools like Teraleap to measure the effectiveness of their customer video testimonials, they see MASSIVE results.
They work. Period.
Here are some of the results companies are seeing when they leverage video testimonials:
- Builds instant trust
- Shows tangible results
- Creates an emotional connection
Best part? It doesn’t have to be Hollywood production quality.
Science & Video
Did you know…
Video testimonials don’t just work better than their written counterparts. They completely transform the buyer’s journey.
Why?
Video testimonials are able to bridge the biggest gap in online business marketing – trust. When your potential customers can see and hear real people sharing their experiences it removes the largest barrier to purchase.
Wow.
And that’s just the tip of the iceberg. Check out some of these results companies are seeing when they implement video testimonials as part of their business marketing strategy:
- Company A sees a 32% increase in sales with ONE video testimonial on their checkout page.
- Company B increases conversions by 80% by replacing written reviews with video.
- Company C witnesses a 123% increase in sales with 3 video testimonials.
Video testimonials transform how customers buy.
The Process For Capturing Amazing Testimonials
Here’s the exact process to start collecting killer video testimonials…
Step 1. Find Happy Customers
This should be easy. You have plenty of existing customers.
But not all will make great video testimonials.
Look for the biggest winners. The ones who absolutely crushed it with your product or service. Who got unbelievable results.
Traits of a good testimonial customer:
- Achieved measurable success
- Is naturally enthusiastic
- Aligns with your target audience
- Articulates the experience well
Trust me, it’s not hard. These are usually your best customers. Happy to help if you ask.
Step 2. Ask The Right Questions
Good video testimonials need a full story arc.
Three main categories of questions to cover:
Before:
- What were you trying to solve?
During:
- Why did you choose us over others?
After:
- What specific results did you see?
Keep the questions conversational. Allow for genuine responses. Don’t script them too much.
Step 3. Keep Recording Simple
This is where most companies blow it. They make the recording process a massive ordeal.
Trust me. Keep it simple.
Ask the customer to record themselves on their phone or computer. A quiet space with good lighting is fine. Video length? 1-3 minutes.
Remember. Authenticity is more important than production value.
Step 4. Use Them Everywhere
Testimonials go far beyond just a single web page.
These are weapons. Use them everywhere.
Landing pages: Video testimonials on your landing pages can increase conversions up to 80%
Email: Video in emails increases click-through rates 300%
Social media: Share on every platform
Sales calls: Show during pitches
Use them in as many places as possible. Scale for impact.
Testimonial Results In The Real World
SaaS Success
Company A was struggling to convert. They had high-quality project management software. But sales just weren’t there.
They decided to add 3 customer video testimonials. Simple as that. Videos were 30-60 second results testimonials from customers.
Result: 47% increase in trial signups within 30 days.
E-commerce Conversion Success
Company B sold online fitness programs. High ticket. Problem? Low conversions.
So they ditched the written reviews and went all in on video testimonials. Customers shared their fitness transformations.
Results: 65% increase in conversions. 23% increase in average order value.
This can be you. Every company in any industry sees similar results when they prioritize video testimonials in their marketing strategy.
The 3 Mistakes To Avoid At All Costs
Companies screw up video testimonials in three main ways:
- Long, drawn out videos
- Testimonials are over-scripted
- Focus on product features, not results
- Vague, non-specific praise
- Customers will give you a great testimonial if you let them. But too often companies just never ask in the first place.
So what do you do?
The foolproof system to capture video testimonials consistently:
Step 1. Identify happy customers each month
Step 2. Send a friendly email requesting a testimonial
Step 3. Send simple recording instructions
Step 4. Offer a small incentive
Step 5. Follow up once if they don’t respond
Step 6. Light editing. Quick publishing.
That’s it. Every single company should be doing this already.
Harnessing Video Testimonials Power
Video testimonials are the new black in business marketing. Every serious marketer is starting to wake up to this reality.
Customer video testimonials are at the center of the most successful business marketing efforts. Every.
If you want to win. If you want to be a leader.
Embrace the power of video testimonials. Start collecting them. Implement them into your strategy at scale.
Stop reading. Find the single happiest customer you have. Send them an email.
Ask them if they would be willing to share their experience on video.
Give them a few questions to answer but let them be themselves. Be natural.
It’s amazing how well this works.
Summary
Video testimonials are the single best marketing weapon you have at your disposal.
They outperform written testimonials across every conceivable metric.
They build massive amounts of trust. Establish an emotional connection with your potential customer. Then convert them.
Most of all they give your happy customers a voice in your marketing.
Let’s be real. Nobody is going to tell your product or service story better than someone who is already getting amazing results.
Stop leaving money on the table.
Start capturing video testimonials from your customers today.
The time is now.