When you meet Moshe Zuk, the first thing you notice is his energy. He doesn’t just talk about business, he lives it. At 48 years old, with over 25 years of experience, Moshe has built companies across multiple industries, from stone products to financial services.
His approach is simple but powerful:
“When you do what you love, you never feel like you’re going to work.”
For Moshe, business is not just about profits. It’s about creating value, building trust, and constantly moving forward. That’s why people who work with him often say he brings confidence, stability, and long-term vision to every partnership.
The Stone That Started It All
Moshe’s business journey began with Stone Products Ltd., the first company he founded. Originally started by his father as a kitchen stone factory, Moshe transformed it into the largest stone company in Israel. Today, almost every major contractor in Israel knows the name Zuk or Shaham, because either they buy directly from him or work with his products.
The company doesn’t just dominate locally. Under Moshe’s leadership, it grew into a global operation, with independent branches. Each branch is managed by local professionals who understand their markets deeply, yet all are connected by one powerful vision.
He explains it simply:
“Each company knows how to operate independently and leverage suppliers. If a supplier is problematic, we stop working with them. If they are good, we give them more power. This creates a huge advantage for the group.”
It’s this mindset, focusing on strong partnerships and trusting local managers, that has allowed his stone business to thrive internationally.
The Business Spirit Since Childhood
Moshe’s entrepreneurial spirit started long before his first company. Growing up in Kfar Saba, he learned early the value of independence.
From a young age, Moshe showed a natural drive for independence. By age 16, he already had his own flower business. While other kids were still figuring out what to do in life, Moshe was already buying, selling, and building.
That hunger to become independent never left him. From flowers, he moved into stones, and soon enough, he was sitting at exhibitions in Italy trying to sell directly to Italians. That determination to compete and succeed on a global stage became a defining feature of his career.
The Move Into Finance
After years of success in the stone industry, Moshe Zuk sought new challenges. The opportunity came when he and his partners identified a gap in financial services in emerging markets.
This led to the creation of Zuk Finance, which today encompasses Euro Credit and Claret. Both companies focus on providing financing solutions for private clients, particularly in Georgia, Romania, and later, the United States.
At first, the risks seemed high. But Moshe’s business instincts and ability to build strong local teams turned the venture into a success.
“Yes, at first it was scary,” Moshe admits. “But we took calculated risks. The surprising part was that the money came back, again and again. That’s when we knew this could work.”
Today, Zuk Finance offers services in real estate and vehicle financing, with each country operating under its own local CEO and finance team, trusted to manage daily operations while maintaining the group’s standards.
This international model of trust and independence is the same principle that allowed his stone business to grow globally.
The Mindset Behind the Success
What makes Moshe Zuk stand out isn’t just the businesses he runs, it’s his mindset. He sees opportunity where others see risk, and he thrives on building trust with people across cultures and markets.
Every morning, he wakes up with excitement. Not because he has to, but because he loves what he does.
“I never say I’m going to work,” Moshe says. “There are always new markets, new products, new opportunities. That’s what makes it exciting.”
This positive outlook has helped him build not just companies, but long-term relationships – with employees, clients, and partners.
Why Clients Trust Moshe Zuk
Clients working with Moshe describe him as someone who brings:
- Integrity– Always transparent, always fair.
- Focus– He knows how to identify opportunities and stay on track.
- Implementation– Many dream, but few execute. Moshe turns ideas into reality.
- Stability– His businesses are structured to grow consistently, not just in short bursts.
In his own words: “When you do what you love, growth becomes natural. Clients feel that energy, and it creates trust.”
Building for the Future
Moshe Zuk does not end his story. As businesses continue to operate effectively in Israel and other parts of the world, he remains open to expansion, in existing markets, in the new markets of financial innovations.
And yet there is one thing, it is that he believes in people.
It could be the empowerment of local CEOs, the forging of partnerships with global suppliers or the creation of financial services that facilitate real needs, Moshe understands that it is always about trust and relationships in business.
Conclusion
Moshe Zuk is a builder of opportunities, a believer in people, and a leader with vision. His journey from a small flower shop at 16 to leading international companies shows one clear truth:
“Success doesn’t come from waiting. It comes from doing, from waking up every morning with excitement, focus, and the will to make things happen.”
For clients, partners, and entrepreneurs, Moshe isn’t just a name. He’s a symbol of confidence, growth, and possibility.