THREE BLUEBIRDS

Three Bluebirds, symbols of joy, dancing and a love story of two lovebirds, Lasse and Lynda. Lasse grew up in Helsinki, spending his childhood summers in the countryside, doing what he loved the most, drawing beautiful birds that he would spot in the trees (which will later turn out to be one of the key components of their successful business).

After finishing his studies, Lasse’s engineering work with a construction group would send him across the globe and the road finally lead him to Japan.

Lynda was born in Seattle, but she spent her early years in California, where she received her degree in Asian Studies. A few weeks after graduating, Lynda found herself in Tokyo, Japan, on an adventure that would last a lifetime. 

Two lovebirds met one evening under the towering peak of Mt. Fuji, while attending a traditional Japanese ceremony for the opening of a tennis club. It took them a total of nine days spent together to fall in love and get engaged.

After getting married in 1988 they saw their future in the USA and two years later, their twin daughters, Maija and Amy, were born.

Their entrepreneurial spirit was leaning towards introducing Scandinavian products to American markets. And the Three Bluebirds story is about one Scandinavian invention in particular: the Swedish Dishcloth.

When Lynda first learned about Swedish Dishcloths, she was eager to introduce the invention to the market in the United States, but they wanted to do it the right way. They had to import the material from Europe since the patented Swedish Dishcloth was only made there. However, designing and printing was done in their home state, Connecticut.

Remember how we told you Lasse loved drawing in his childhood? Well they decided to apply his designs and inspirations to the Swedish Dishcloth and make it unique. And the name? Lynda found symbolism in bluebirds that Lasse loved so much. They represented joy, dancing, love and Lynda has three of them in her life: Lasse, Maija and Amy!