Have you just started a fashion business? Or are you thinking of starting one? Either way, you should know that the start of any business tends to be pretty challenging. However, with today’s technological advancements, your company might take off faster than you expect.
When it comes to fashion business in particular, social media can be a valuable tool to ensure a successful journey. With billions of people on popular social media platforms, you could reach an insane number of potential customers. Here is a short guide on how to do this properly.
Do Some Research
Before you set your plan into motion, make sure to do some research. Firstly, determine who your target audience is. Figure out their key characteristics – age, gender, income level, or location. This will help you choose the right advertising methods and mediums later on.
Then, rely on some analytics tools. There can help you understand how your audience behaves and what their preferences are. Looking at the engagement metrics will be helpful at all stages of having an online business.
If possible, make some buyer personas. A detailed profile of a potential customer should include stuff like their motivations and their pain points. Having buyer personas will affect both your content creation and advertising strategy.
Choose Your Platforms Wisely
Different social media platforms bring different results. When picking those you’ll use in your marketing strategy, you should consider several factors. For instance, you should focus on those most likely to be used by your audience. If you’re targeting Gen Z, a TikTok account would be great, but for Baby Boomers, Facebook is a much better option.
Another thing to consider is the type of content you’d post. For more photo-oriented content, Instagram is perfect, while LinkedIn would more suit those looking for B2B fashion brands. Pinterest could also be a good platform for consideration, especially if your target audience likes to discover things and has a more artistic side to them.
Create Interesting Content
One of the most important things you can do is to create compelling content for your website. A big part of figuring out how to start a small clothing business is building a website. Your website should be easy-to-navigate with all of the useful information and high-quality pictures and descriptions of your products.
Make sure that your social media pages reflect the identity of your brand. You can achieve this simply by using consistent fonts, colours, or imagery. Be creative and experiment with different platforms and trends. Tell a story about your brand, certain collections or specific pieces to connect on a deeper level with your audience.
Engage with People
One of the biggest perks of social media is that it goes two ways – from you to your audience and from your audience to you. This brings the perfect opportunity to create strong connections. For example, simply responding to comments and messages shows how important the customers are to you and your brand.
A step further in this direction would be to host Instagram Lives or Q&A sessions. Here, you could discuss anything, from upcoming collections and industry trends to using fashion for politics or sustainability in fashion.
On social media, you can also run contests and giveaways. This is an ideal strategy for increasing reach and attracting new followers. Through polls and surveys, you might gather valuable feedback and, thus, include your audience in the process of decision-making.
Partner with Influencers
Finally, there is one advertising method that works great on social media. That is, of course, partnering with influencers. When collaborating with influencers, you can amplify your brand’s reach and credibility immensely.
However, you should make sure to pick the right influencers. Look for those that share your values and align with your brand’s identity.
What you need are trusted and cared for influencers and those are usually micro-influencers. While it is true that they don’t have as many followers, these audiences tend to be more engaging. This is an authentic promotion that will always end in higher reach.
Conclusion
Although starting a fashion business is a challenging task, having a strong business plan will make it easier for you. With these tips, you’ll leverage social media in the best way possible.