Today, organizers are challenged to create unforgettable memories for attendees while also making a conscious effort to go green and cut costs.
A useful and powerful promotional tool that fuses technology with sustainability is QR codes for events. These scannable images allow event organizers to replace printed tickets, brochures, and schedules with digital equivalents, making event experiences much more seamless and also a lot more eco-friendly. QR codes are changing the way event participants experience the event before, after, and most importantly, during.
Why the QR Code for Events Is Becoming Popular
Paperless efforts are no longer being implemented as a choice — it’s simply a demand. The Guardian reported that paper is the greatest challenge to current waste and sustainability issues, pushing the industry to seek greener alternatives. Using a QR code for events, organizers can save time and money on printed material, save money on print costs, without the need to print loads of brochures, tickets, and gimmicks, saving the organizer bags of time these tasks take, and save the world all at the same time, while also increasing the guest experience overall.
Key Functionality for Using QR Codes at Events
- Digital Tickets & Check-In
One of the most common applications of QR codes at events is for generating tickets. Each attendee can receive their own unique QR code on their mobile phone, which can then be scanned or redeemed when they enter the venue. The whole process is done by scanning a QR code for both the guest and the reception crew in a matter of a few seconds. Due to the heavy-duty encryption behind QR codes, it promotes an absolutely secure entry for guests.
- Providing Event Schedules
Printing brochures or booklets can be costlier than generating QR codes, with the same amount of detail presented but digitally. Printing a ton of brochures or booklets may be simple if it’s one document that won’t change, but there are so many events that require schedules that need to be updated all the time. With QR codes, guests can scan a QR code, and in seconds, they have all the information they need. The help desk will not get bombarded with scheduled questions from guests.
- Networking and Business Cards
Profit & gain is a must at any event, and whilst the business cards alone aren’t a huge expense, the amount of effort put into using them can be. Exchange contacts easily by simply scanning a QR code. By generating a QR code, an organizer will instantly promote their product links, download links, and company information during instant contact exchange, being more likely to capitalize on revenue, address the main purpose of attending a conference: networking, and save time and money on the printing of business cards.
- Promotions & Interactive Engagement
Engagement is the name of the game when it comes to throwing a successful event. Promote QR scanning for checking in, running contests, polls, and feedback surveys at booths, stages, or food areas. Keeping your customers engaged helps you learn more about their wants and helps give insights into your event performance.
Conclusion
QR codes are no longer just toys; they must have all the features of modern, paperless events. Variety in the QR Code for activity allows it to be used by event advocates in logistical demands at the event to minimize waste. This creates moments for the type of experience that goes on after the event. Tickets, agendas, scans, or keeping in touch with guests—anywhere to use QR Codes for Events.