Sustainability and elegance can go hand in hand only if you know how to blend the two together. No packaging has to be bland if it is fulfilling all the sustainable goals. This blog will help you identify ways you can achieve sustainability in a brand, sell fresh food, and grab customer attention.
Start with the Eco-Safe Packaging
The first thing to do when your food brand is looking for sustainable practices is to pick the eco-safe packaging. There are tons of materials that you can choose and you can customize them like any other packaging box or bag.
The world of packaging revolves around the latest trendy designs and visually appealing colors. While custom logo print on mylar bags will give your brand a robust and unique brand identity. But when you are aiming for sustainability, Mylar is not the best material to pick. So, what materials should you be picking with respect to the particular food type? Let’s have a look.
1. Seed Packaging
Seed packaging is all the rage these days as customers love getting two things for the price of one. With the customized seed packaging bags, you can provide your customers with the relevant product, and when they bury the bags in sand, they will get beautiful plants.
What type of food items can you pack inside the seed packaging? You can definitely add different herbs and nuts inside these bags. Spices can also be packed inside these bags if they are first added to a Kraft paper bag. While these bags are a great option, they cannot pack liquids or products with moisture in them.
2. Kraft Packaging
Food brands often use Kraft boxes or bags when packing their processed food. You may have seen different fast food restaurants using Kraft takeout boxes. The reason lies in the reduced carbon footprint they offer. You can pack several solid food items inside Kraft boxes and bags, like fresh produce, eggs, sandwiches, burgers, tea leaves, and more.
While coffee is granular and can be stored in Kraft bags, due to its volatile nature, it loses its flavor and aroma in these bags. So, what you can do is get eco-friendly mylar bags for packaging beans or ground coffee. These bags have a thin layer of Mylar inside, which preserves the coffee’s natural aroma and taste, and then a layer of Kraft around.
3. Tin Packaging
Brands choose tin packaging when packing liquid products and products with moisture in them because it retains the moisture. Tin packaging is one of the most used materials in the food industry because of the benefits it offers.
The most important thing is that it is sustainable, which means you can use it to pack different products. Tin also prevents oxidation and inhibits rotting. You can pack different items like raw meat, sweet corn, tomato paste, tuna, spam, and more. When opting for retail, customize your tin packaging for better sales.
4. Aluminum Foil
Aluminum foil is another sustainable packaging option for food products. This foil offers different advantages like barrier properties, reflectivity, eco-friendliness, and sturdiness. When packing certain food items that need protection against light, use this material.
This foil offers opaqueness that can block the light and keep your products safe. It is used to pack products like butter, oil, buns, bread, and sandwiches. One problem, however, is that aluminum can be punctured easily. So, if you are to use this material, make sure the thickness is adequate.
Go for Food and Eco-Safe Dyes
Now that you know which material is perfect for different types of products, it’s time for the customizations. Most brands use eco-safe packaging, and that’s that. But, you must know that being a sustainable brand means more than just choosing eco-safe packaging.
The printing method and the dyes used on your packaging should be sustainable as well. And promoting your products by telling the customers that you are using plant-based dyes will get your brand more attention. These soy-based dyes offer the same mesmerizing effect as the petroleum dyes.
Use Minimal Designs on Packaging
Minimalistic designs are a testament to sustainability as these designs use less energy and efficient. Being a sustainable brand also means that you have to save resources. If you can attract customers and boost the shelf visibility with a light foliar pattern, and there’s no need for a dense and thick pattern, then so be it.
And if you feel like you are stuck on the designs, there are a few ways to go about it. You can always go to people’s forums and ask for their opinion about the designs, research online to find different designs, and compare them to the competition. Or you can get a professional by your side to know the latest trends and marketing insights.
Market Your Sustainability to Boost Sales
As a brand, you can attract more customers and boost sales by reducing environmental impact and incorporating more sustainable practices. And by marketing the benefits of sustainability and how you are using it, you can most certainly turn heads. Customers are looking to switch to healthier and sustainable practices. If they know a brand has the same values, they are more likely to make the switch.
Keep Your Food Safe & Enjoy the Perks of Being a Sustainable Brand!
Switch to eco-friendly packaging for your food if you haven’t already, and observe the change in sales. By incorporating healthier choices in packaging your food, you can garner more attention and subsequently better sales. By adapting to these changes, you can create a greener future for the world.